Hello, my name is Ken Li. After working as a designer in the fields of advertising and graphic design in Hong Kong for 8 years, I decided to take a break from my career. In the summer of 2004, I became a student again in London. After three years’ studying at Central Saint Martins College of Art and Design as well as living with my wife in the museum city, has fueled and enlightened me.
Love art, love design, especially idea-driven graphic design. Design for me is all about dreams, creativity, fantasy and enjoyment (as same as the Brazilian footballer Ronaldo’s quote on football). I believe, passion, honesty and perseverance are the essential ingredients of great work. The irrational application of trendy styles is not my cup of tea. Substance is king !
‘God is really only another artist. He invented the giraffe, elephant and cat. He has no real style. He just goes on trying other things.’ Pablo Picasso
I adore Him.